日本最大級のゲームギルドLGGが運営するGameFi攻略サイト

LGG (LCA Game Guild) | Japan’s largest “Play to Earn” game guild overview and achievements

Thank you for your the interest in LCA Game Guild (LGG).

LGG is Japan’s largest game guild with the mission of increasing the number of adults who take on challenges .

Since around 2018, we have been focusing on the concept of “Play to Earn” as a tool to support the three elements of “money, time, and self-confidence” of adults who take on challenges.

With the development of GameFi and WEB3, we are working to increase the number of adults who take on challenges through games, business, and social contribution activities.

In this article, what is the “Play to Earn” game guild in the first place? We will tell you in detail about the features and operating system of LGG while showing concrete achievements so that you can understand.

In addition, the purpose of this article is to convey the following.

In this article, you may understand
  • How can game guilds be used by game users? What are the benefits?
  • How does the Game Guild have investor value for VCs and investors?
  • What are the benefits of using a game guild for game companies?

This article contains so much content, however, once you read this, you may understand how important the “Play to Earn” game guild is in the new game industry of “blockchain games,” “Play to Earn games,” and “Game Fi,” which are currently being talked about

Please read it to the end.

You can also read the English version of the introductory article here.
If you would like to share your article with English-speaking people, please use this link.

https://lca-game-guild.medium.com/introduction-of-lgg-5ce9781e70a7

A brief glossary for reading this article

・ GameFi: A new game genre that combines the concept of DeFi (decentralized finance) based on blockchain technology with conventional games. It is also attracting attention as a field that supports the Metaverse economic zone.

・ “Play to Earn” games: In the GameFi industry, games (blockchain games and NFT games) that enable users to earn profits by playing (this is called “Play to Earn” in short). Also called. In this article, it is unified with the “Play to Earn” game)


・ Scholarship: A mechanism in which the owner who purchased the NFT required to start the “Play to Earn” game lends it to a scholar (scholarship student) and distributes the profits earned from that NFT. This saves owners time to play and allows players to experience “Play to Earn” games at no initial cost. A major factor in the explosive growth of “Play to Earn” games in developing countries.

・”Play to Earn” Game Guild: A community that connects game companies and game users in the GameFi industry. In addition to providing a wide range of employment opportunities through scholarships using large-scale capital, it will provide an environment where even general users who are unfamilier with crypto assets can easily experience the “Play to Earn” game.

LGG currently operates under the following system.

▼▼ LGG’s operational structure and performance.
  • Guild members: Over 6,000
  • JobTribesPvP Total prize money: 30,860,000 DEP (≒ $1,234,400 * 1)
  • Pegaxy Bleed Investment Yield: 131.9% / month
  • STEPN’s token investment profit:$5,596,211
  • STEPN’s token Investment Yield: 1812.5% / month
  • NFT investment amount: $24,233,700
  • Certification and business alliance with the world’s TOP guild selected by “Blockchain Space”

*1:Calculated at 1DEP = $0.04 as of 1/28/’22
*2:Calculated at 1GMT=$3.09 as of 3/28/’22
All calculations are in U.S. dollars at the time of the highest token prices

A game guild that eliminates the barrier between Japan and overseas.
An example of a guild member who made an asset formation of 200 million yen.
Originally developed data-driven market analysis tool
Cumulative PvP prize winning record at Job Tribes, which formed an early partnership.
In the correct answer tournament where PvP winners gather, LG G members dominate the top.
Achieved a monthly yield of 131.9% with Pegaxy’s bleed operation.
STEPN’s Governance Token (GMT) investment performance in IEOs.
KPIs are set in detail, and trends in the “Play to Earn” economic zone are analyzed in detail.
We were able to transfer money directly to my personal crypto asset account and procure food immediately without going through a bank or NPO.
Selected as one of Japan’s leading guilds for the “Blockchain space” used by guilds around the world.

First, I will explain the strengths and values of LGG in line with the roles and functions required of society by the game guild, and the unique strengths unique to LGG. The items are as follows.

Social values and functions of the ‘Play to Earn’ games guild.
  1. Lower the hurdles for new users to enter the “Play to Earn” game
  2. Promote the healthy growth of the “Play to Earn” gaming community
  3. Provides insights for users when choosing a “Play to Earn” game
  4. Creating a “Play to Earn” game portfolio that investors can invest with peace of mind
  5. Providing sustainable employment opportunities on scholarships
  6. Providing gamers and testers who are familiar with GameFi to game companies
  7. Has an influence on the Japanese market of its own media
Four unique strengths of LGG

1. We are developing our own tools that enable data-driven market analysis, and by creating a high-quality game portfolio, we will be able to gain profits.

2. Influence of in-house media, the influence of “game rating site” and “P2E specialized capture site” on the Japanese market

3. We have a lot of “Play to Earn” game pro gamers and protesters, and we work with data analysis teams to provide good feedback, advice and testers to game companies.

4. Each guild member can support the promotion of the game community formation of the game company through the Twitter usage training course. Current 400 accounts, total 53938 followers

TOC

What are the social values and functions of the “Play to Earn” game guild?

In this chapter, we will introduce the strengths and values of LGG in line with the roles and functions required of the game guild in society.

1. Lower the barriers for new users to enter the “Play to Earn” game

For new users who are not familiar with crypto assets, the process of setting MetaMask, purchasing NFTs required to start the game, purchasing tokens at overseas exchanges, etc. is too high a barrier to start the game.

The Game Guild carefully supports these cumbersome steps so that users don’t find them bothersome.

And in games with high NFT costs, the guild side takes the risk and rents it out with a scholarship .

This allows users who want to play games but cannot, to experience “Play To Earn” without risk.

2. Promote the healthy growth of the “Play to Earn” gaming community

Today’s GameFi industry is strongly motivated by “Making money” rather than “The fun of games.”

Therefore, there are also rampant scams targeting the wallets (which can store crypto assets) of users with low internet literacy.

For the healthy development of GameFi, game companies and game guilds need to work together to develop game-loving users and at the same time educate them on how to manage their assets safely.

3. Provide information for users to make decisions when choosing a “Play to Earn” game

The GameFi industry is now undergoing trial and error on successful models, with rapid expansion and contraction of the economy.

There are some scam projects piggybacking on ICO.

As it is a developing stage before moving to a healthy economic zone model, the guild needs to provide the market with a good or bad judgment of the game.

It is also the responsibility of the game guild to provide the data to the team to determine the safety and risk of the “Play to Earn” game, and to create an environment where new users can start the game with peace of mind.

4. Create a “Play to Earn” game portfolio that investors can invest with peace in mind

The Game Guild also functions as an index fund for GameFi.

Just as an investment company selects excellent stocks to form a portfolio, the game guild also makes a connoisseur of the “Play to Earn” game based on objective data and investment experience.

Angel investors and venture capitals invest in the “connoisseur” power of this game guild.

As a result, it is required that the game portfolio is growing over the medium to long term and that it is highly profitable.

We will explain more about developing your own tools for data-driven market analysis in this section .

5. Providing sustainable employment opportunities on scholarships

By using the guild-savvy game scholarship framework for single-mother financial support and post-war reconstruction of Ukraine, sustainable support can be achieved as well.

In some cases, during a super typhoon in the Philippines, donations were immediately sent directly to guild members to help them through a cryptocurrency wallet.

We are also focusing on supporting developing countries using blockchain technology.

The point is that you can send NFTs and donations directly to your personal wallet across national borders, instantly, without going through banks or NPOs, as long as you have a smartphone and an internet environment.

This is a unique feature of the game guild community connected by blockchain technology.

We will discuss ESG initiatives through scholarships in detail later in the article .

6. Providing gamers and testers who are familiar with GameFi to game companies

In the GameFi industry, strong and interesting games are not enough to succeed. It is necessary to understand the economic zone using tokens.

The Game Guild provides gaming companies with professional gamers and testers who have a deep understanding of the GameFi market .

We will create a cycle in which better games can be made by introducing specific examples and providing detailed test reports so that they can be used as a reference for new game companies entering the GameFi industry.

The importance of professional gamers and testers is explained in detail in this section .

7. The influence of our media on the Japanese market

In order to disseminate the above to the world, it is necessary to have the influence of the media.

LGG widely disseminates the appeal and potential of Play to Earn by operating web media such as YouTube, Twitter, and Discord in both Japanese and English.

The high number of Japanese views on the “Play To Earn” game strategy site and Discord provides strong support when Japanese / overseas game companies want to approach Japanese users.

LGG’s efforts in each media are explained in detail in this section .

What are the four strengths that other guilds of LGG do not have?

Currently, it is said that there are more than 100,000 game guilds, large and small, all over the world.

Among them, LGG has the following four strengths.

Four Unique strength LGG has

1: We are developing our own tools that can perform data-driven market analysis, and by creating a high-quality game portfolio, it will be possible to realise profitability.

2: Influence of own media such as “game rating site” and “P2E specialized capture site” on the Japanese market

3: We have a lot of “Play to Earn” game pro gamers and protesters, and we work with data analysis teams to provide good feedback, advice and testers to game companies.

4: Each guild member can be given a training course on how to use Twitter and Discord to support the promotion of the game community formation of game companies. Current 400 account, total 53938 followers

From the next chapter, we will explain these strengths in detail.

Below, the important points for understanding each strength are surrounded by an orange frame like this.

Strength①: Develop in-house tools that enable data-driven market analysis and create high-quality game portfolios

Game guilds are now required to ” become an index fund for GameFi .”

Simply put, they are required to play the role of “finding the blockbuster ” Play to Earn “game title before it gets popular .”

LGG is responding to this role by developing its own tools for data-driven market analysis.

Game Guild Becomes GameFi Index Fund

“Play to Earn” games can earn cryptocurrencies by playing games.

The cryptocurrency will, in principle, rise as the game hits and becomes famous.

The cryptocurrency AXS issued by Axie Infinity has exploded in price due to the game’s blockbuster.

https://coinmarketcap.com/ja/currencies/axie-infinity/

In other words, if we had invested in this Axie Infinity (AXS) from the beginning, we could greatly increase our assets.

In this way, in the field of GameFi, the point is “early entry into a game with growth potential”.

In fact, even in LGG, there is a case where a member who had DEAPcoin, which was listed on the Japanese exchange for the first time as a “Play To Earn” brand, from around 2019 formed an unrealized asset of 200 million yen .

https://note.com/lca_game_guild/n/n4bfd48cbc8b1

But since 2022, with all the “Play to Earn” game titles announced, investors aren’t sure which game to invest in to maximize returns.

Therefore, it is expected that the game guild that is actually touching the “Play to Earn” game in the field will play a role in finding the next hit “Play to Earn” game.

Collect good games and build a portfolio

The game guild will use their knowledge to select the “game that will be the next Axie Infinity” and build a portfolio.

Roughly speaking, 10 billion yen entrusted to us by investors will be diversified into 10 games of 1 billion yen each, and if even one of them is 100 times more expensive, it will be 100 billion yen.

Cryptocurrency venture capital (VC) such as Andreessen Horowitz (a16z) and DeFiance Capital are actively investing in the Game Guild’s “GameFi INDEX” function.

recently,

・ YGG’s $ 22.4 million (about 2.6 billion yen)
・ GuildFi seed round $ 6 million (about 700 million yen)

Financing such as was talked about.

Game guild procurement example: Yield Guide Games (YGG) raises about 2.6 billion yen, GuildFi raises about 700 million yen

There are also cryptocurrencies issued by the game guild itself, and some guilds have a market capitalization of over 10 billion yen.

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Investors around the world are investing not only in the growth potential of “Play to Earn” games, but also in the market value of the game guild itself.

[LGG’s special development] Research on data-driven, next-popular “Play to Earn” games

However, it is not easy to guess the popular games.

・ Domestic and overseas economic conditions and world affairs
・ Understanding of blockchain technology (L1, L2, etc.)
・ “Play to Earn” Game industry trends and trends
・ Influencer’s remarks
・ Number of followers on Twitter and Discord for each game title
・ Market capitalization of crypto assets
・ Increase rate of the number of game users
・ Career and achievements of management members

These elements are very complicatedly involved.

At LGG, while checking these indicators, where is the “growth signal common to hit games”? Quantitatively, we are researching to find future hit games at an early stage.

On this system screen, you can intuitively understand what kind of hashtag is exciting on Twitter in a specific period, what cache tag (= crypto asset dedicated hashtag, $ is used instead of #) is often tweeted.

For example, if you click on the cache tag “MAVIA”, you will see the hashtag that is tweeted along with it.

In this case, you can intuitively understand “Is there a public sale of NFT used for the blockchain game called MAVIA on Binance?”

The following screenshot shows the development screen of a system that can automatically extract the stocks that have made a big move every week from the more than 600 “Play To Earn” stocks .

From API information such as Twitter and CoinMarketCap / nansen , blockchain engineers are creating a mechanism to sensitively catch GameFi trends.

In this way, LGG is developing a system that does not miss popular games based on data-driven analysis in order to ” Enter a game with growth potential in early stage” .

Why do you need data-driven analysis? Let me give you a concrete example.

Achievements in Pegaxy (VIS / PGX)

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LGG achieved 131.9% operational performance in the “Pegaxy” bleed during the month of January-February 2022.

▼Pegaxyでの運用実績

Resources: 165,000 dollars (about 19 million yen)
Total assets: $ 217,758 (about 25 million yen)
Profit: $ 52,737 (about 6 million yen)
Yield: 131.9% / month
Operation period: 1 month

Operation results from January to February 2022

Detailed analysis of market trends

The field of GameFi is still a highly volatile market and needs to be sensitive to market trends.

Therefore, when operating NFT with Pegaxy bleeding, these four KPIs are checked every day.

  1. Number of bleeded pega
  2. NFT (Pega) floor price
  3. Price of PGX / VIS
  4. Number of users

(At the same time, LLG also provided scholarship opportunities and contributed to the development of the game economy and the creation of jobs for developing country players.)

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Pegaxy market trend management table
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Graph various KPIs

As a result, in the VIS market where so many people lost, LGG succeeded in entering before the token price went up and making a profit before the token price went down.

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In order to build a good portfolio in the GameFi industry like this, it is necessary to improve the market sense which is carefully observing the economic zone inside and outside the game by making full use of data.

At LGG, it is important to take risks, invest in the economic zone of the game, and make decisions based on the data that can be seen only by operating it.

Achievements in STEPN (GST / GMT)

Reference:https://stepnofficial.medium.com/stepn-co-ama-with-bonfida-7564c9b33a6a

1. Explaining the fun part of the game, and increasing the communication on Discord

As we will reiterate later in the article, it is not enough for a game to be “profitable” to be popular in the GameFi industry; the number of users who are attached to and like the game is very important.

LGG provided guild members with a basic STEPN course to help those who are not comfortable with crypto assets.

As a result, there are now more active daily play reports that were communicated on Disord by not only guild members but others joined DIscord.

2.The ability to analyse games, data, and trends in the health of the economic area in detail

As well as Pegaxy, LGG analyses market data in detail when we inest in STEPN.

STEPN was released in 20 December 2021 as a beta version, then we started investing in January 2022.

We check the balance of demand and supply about how NFTs benchmarked in STEPN are in the market against the increase of new users as we utilises the experience in Pegaxy.

We can identify the economic sustainability in the game by the numbers of NFTs in the market.

We look at various KPIs to get a broad view of what is happening in the economic zone.
We also check the rarity and types of NFTs in detail

3. Gain huge profits by the launch in binance

GMT, the governance token in STEPN was launched on Binance on 9th March.

Binance has a launchpad system, in which BNB holders can buy the token at a discount before it launches in the market (Initial exchange offering). It is similar system to Initial Public Offering (IPO).

We understand the market conditions by analysis, so we bought GMT in stages from about $0.13 at first to $0.32, and invested about $335,600 at an average of $0.16.

As of 18 March, the GMT had risen to about $0.82, resulting in assets of about $1,577,000 and profits of about $1,241,400.

1,919,680GMT≒$1.57M(1GMT= $0.82)

In order to build a quality portfolio in the GameFi industry, we have to develop a market sense that uses data and carefully observes the economic sphere inside and outside the game.

LGG values taking risks, investing in the economics of the game and making decisions based on data that can only be seen over asset management.

In the future, we are looking at capital tie-ups with VCs and other investors and would like to utilise this analytical capability with greater capital.

Strength②: Influence of in-house media such as “game rating site” and “P2E specialized capture site” on the Japanese market

Play to Earn is becoming a culture centered on developing countries such as Southeast Asia, but the reality is that it is far behind in Japan.

It is thought that the reason why Japan is behind is that legal regulations are strong and that the center of information is in the English-speaking world.

Therefore, LGG continues to convey the appeal and potential of Play to Earn by operating web media such as YouTube, Twitter, and Discord in both Japanese and English.

Information is basically sent free of charge, so please register and use it to collect information.

・ Discord ” LGG Discord
・ Game strategy site ” Play To Earn” Hacks “(Japanese / English)
・ YouTube ” Yunto Aki’s NFT Game Channel
・ Twitter | CEO account ” Hosogane_LGG”, official account “LGG_DAO

LGG Discord

Discord is a fast-growing SNS that has become a hot topic in the WEB3 industry in recent years.

In the GameFi industry

・ “Play to Earn” game companies send out update information and token information
・ Players exchange information and communicate with each other
・ Used for scholarship management of game guilds

It is used with a very wide range of usage intentions and is famous as a communication platform.

At LGG’s Discord, a game community is formed mainly by Japanese people.

The majority of Discord participants are Japanese.

LGG’s Discord creates a chatting room for each game, creating an environment where guild members can have fun talking about the game they are playing and sometimes giving advice on playing.

Axie Infinity chat room

There are many other dedicated strategies for each game, Discord, but not many communities talk about “Play to Earn,” which many Japanese see across the board.

Japanese games are highly evaluated from overseas, and one of the strengths of LGG is that it has a community that can reach more Japanese people when overseas game companies enter Japan.

If you want to earn more or have more fun with “Play to Earn”, please take a look at the real scene!

Click here to participate in Discord → ” LGG Discord

(If you do not have an Discord account, just click the link and set your email address and password to join immediately)

“Play to Earn” game capture site “P2E Hacks”

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“P2E Hacks” is a game capture site operated by LG G.

Anyone can easily understand how to start and earn the “Play To Earn” game carefully selected by LGG.

It supports both Japanese and English, and access from overseas is increasing.

Game strategy site ” P2E Hacks ” (Japanese / English)

Yumi Kumazaki’s “NFT Game Channel”

On Yunto Aki’s “NFT Game Channel”, two gamer girls “Yun & Aki” loosely deliver the game commentary and commentary almost every day.

Since the world’s top player of LGG is coaching, he is familiar with strategy information and is quite strong as a player.

We are working hard to make the world of “Play to Earn” more enjoyable for gamers!

・ Click here to register for YouTube → ” Yunto Aki’s NFT Game Channel
・ Click here for Yun’s Twitter → ” Yun @ GameFi delivery
・ Click here for Aki’s Twitter → ” Aki @Axie (Aki @ Axie YouTuber)

CEO Twitter “Hosogane_LGG”

This is the official Twitter account of Hosogane Koki, the founder of LGG.

Focusing on Play to Earn for over 3 years, we founded the game guild “LGG”.

This official Twitter account explains the world of Play to Earn in an easy-to-understand manner from a managerial and business perspective.

・ Click here to follow us on Twitter → ” Hosogane_LGG
・ Click here for the official Twitter of the guild → ” LGG_DAO
・ Click here to follow the note → ” LCA GAME GUILD ” (Japanese)
・ Click here for Mediuim’s follower → ” LCA GAME GUILD ” (English)

In note and Medium, we organize information on Twitter and send deeper information.

Strength ③: We can provide high-quality feedback, advice, and testers to game companies through professional gamers, protesters, and data analysis teams.

At LGG, professional game testers familiar with the field of GameFi provide accurate game verification.

They act as experts in “Play To Earn” games, like sommeliers who judge the quality of wine from a professional point of view.

After understanding the market sentiment of GameFi and the mechanism of the economic zone,

  • Where is the operation making cash points?
  • How is the game’s economic zone designed?
  • Is it a long-lasting model or a short-lived model?
  • Where are the incentives for users to continue playing games? (Because it is highly profitable, or because the game is interesting even if it is not profitable)

We comprehensively analyze and verify the quality of “Play to Earn” games.

In this way, LGG is creating a portfolio of “Play to Earn” games, incorporating the opinions of experts who have actually touched the game, which cannot be understood only from quantitative data.

These teams of professional testers will also act as advisors for existing gaming companies as they develop new “Play to Earn” games in the field of WEB3.

We test-play the alpha version of the game created by the game company and give feedback to make it a better game.

The reason why we can produce training and education for these protesters is that LGG has many top players who know the field of GameFi.

Horizontal development of game analysis know-how by TOP players

TOP player representing LGG

They have won many PvPs in the trading card game JobTribes, as well as

・ Development of scholar education system
・ FInding out effective bleeding methods for Pegaxy and STEPN

We are thoroughly capturing the “Play To Earn” game at the forefront of GameFi.

Below, we will introduce the achievements of the world’s top players representing “LGG”.

shinkei: @shinkei_pm

shinkei has repeatedly won the number one spot in the world in PvP competitions in JobTribes.

ajihurai: @ajihurai_DAA

ajihurai became the first Grand Champion at the World Championships where successive PvP champions of “Job Tribes” gathered.

Neoneow: @neoneow_ “Play To Earn”

Neoneow won the second place in the above championship after ajihurai. In addition, the Neo neow Cup is held as an individual crown competition.

By deploying the strategy know-how and tactics of these world top players to guild members, we are able to train professional testers with the same level of knowledge as them.

Achievements at JobTribes (DEAPcoin)

As a result, LGG dominated 1st to 6th place in the world competition “CHAMPIONSHIP” where PvP champions of “Job Tribes” gathered.

In addition, at the world competition to commemorate the implementation of the scholarship of “Job Tribes”, even in the newly started scholarship, 7 of the top 10 scholarships were monopolized by LGG members.

To date, we have won over 30 million DEP prizes.

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In addition, the crypto currency related project” STEPN “, which has become a hot topic recently, is developing know-how for guild members to maximize profits researched by top gamers.

In this way, by becoming familiar with the model of the “Play to Earn” game economic zone through concrete practice, your knowledge as a professional tester will be refined.

Invite the No. 1 advisor for each game title

In addition, LGG has invited an influencer of “Axie Infinity”, a representative of “Play to Earn”, to be appointed as an executive advisor.

“Zone” and “Tofu” introduced here are influencers that no Japanese Axie player knows.

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“Zone” has become famous as “a person who makes a living from Axie Infinity alone” and has about 7,100 followers (as of March 2022).

  1. Prize money earned as a player
  2. Sale of bleeding (mating / nurturing) Axies
  3. Income from scholars
  4. Blog income by capturing information

Through the game, we have created a number of cash points and applied Play to Earn to realize “living only with the game”.

“Otofu” is one of Japan’s leading Axie breeders who sell Axie at Otofu’s [Axie shop].

Bleeds tailored to the game environment and user objectives are very popular, centered on Axies for arenas and scholars’ managers.

・ “Zone” Twitter: @Zone_Axie
・ “Tofu” Twitter: @soy_omamental

Achievements at Axie Infinity (SLP)

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As a result, Axie Infinity’s scholarship (Season 18) has achieved the above achievements.

We will quickly prepare a デッキ that is easy to use and win at the lowest possible cost without preparing a special デッキ .

By handing them over to all scalars and sharing and educating PvP strategies, we were able to achieve two to three times the achievements of general players.

Strength ④: We can support the promotion of game community formation of game companies by conducting training courses on how to use Twitter and Discord for guild members (current 400 account, total 53938 followers).

Challenges for the GameFi industry

Currently, the GameFi industry is driven mainly by the “Finance” aspect = that is, “making money”.

Game companies also tend to offer high yields because users are in a state where they are willing to play if they can make money, even if the game is not interesting.

However, if that is the case, the scheme will be “no profit = no game”, and the economic zone of the game will end in a short life, and it will not be possible to maintain its long-term popularity.

In order to create a game that fans will love for a long time like a traditional game title, it is necessary for the game company and the game guild to form a partnership to form a healthy game community with high loyalty.

Importance of partnerships with game companies

As with Axie Infinity, SLP, one of the tokens, fell sharply because their economy faced limitations.

But Axie Infinity has spent three years building a solid gaming community before it gets popular. As a result, fans are still waiting for their resurgence, even if SLP wants to go down and become less profitable.

It was a game guild called YGG that supported the formation of that community.

LGG has been in a partnership with DEA, which develops “JobTribes” (Digital Entertainment Asset Pte. Ltd.) since 2019, sympathizing with the mission of “creating a new culture and future economy with the power of entertainment and technology.”

Guild members have owned NFTs since 1DEP = $0.004, and have taken the initiative in capturing games since the time when the number of users was small. As a result, LGG guild members maintain high loyalty to JobTribes and DEA.

Liven up the game community with Twitter x Discord

At LGG, we are focusing on forming a community for each game using Twitter and Discord.

We regularly conduct Twitter & Discord walkthrough seminars for all guild members. In the seminar, we educate the members as below.

  1. Teach how to use Twitter or Discord in the GameFI industry
  2. Pick up positve news of the games we invest and spread them
  3. Judge the way to involve in the game (check the border of how much we can disclose the tricks of the game)

Currently we have around 400 guild members are active in Discord, and we spread the information to 53938 Twitter followers. The quality and quantity of information will keep improving.

・ Twitter uses hashtags to make new users aware of the game.
・ At Discord, deepen communication between users of the game.

We contribute to expanding the game community from an outside and inside approach.

Case study of boosting the popularity of the game

DEA, which has a partnership with our guild, has a concept called “Social Impact Guild”.

The scalar system created by GameFi gave birth to the concept of “in-game employment.”

Guilds are the ones who take advantage of this scalar system to create large numbers of jobs. And this activity leads to poverty alleviation and realization of people’s dreams. The guild will strongly develop the PlayMining ecosystem from the outside. With the rise of many “Social Impact Guilds” that have high social contributions, the PlayMining ecosystem will be needed and developed by the world from the perspective of ESG.

https://www.neweconomy.jp/posts/183005

LGG also sympathizes with this concept and has started an initiative to create “in-game employment” in collaboration with the government in order to support single mothers, and is disseminating the process on Twitter.

We have ward council members experience the scholarship of “Job Tribes”

In addition, at the world tournament of “JobTribes” to be held in late March, after the game company delivered the state of the PvP battle, a behind-the-scenes talk of the world tournament with the guild members who participated in the tournament will be held on Discord.

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Through these efforts, we are encouraging users to feel loyalty and become fans of the game companies and game titles they have partnered with.

Concluded a partnership with the world’s largest game guild-only SaaS “Blockchain Space”

LCA Game Guild is the first Japanese game guild to sign an official partnership agreement with Blockchain Space and is recognized as one of the top guilds in the world.

LGG’s strengths and initiatives, as explained above, have been highly evaluated and selected as one of Japan’s leading guilds.

What is Blockchain Space?

BlockchainSpace (BSPC) is a global project (DAO) that provides tools and infrastructure to support game guild operations.

Currently, around 11,000 game guilds and 1.2 million game players are using Blockchain Space’s services around the world.

For example,

  • A tool to easily measure the performance of game players (* 1)
  • Report based on big data of guilds and players around the world (* 2)
  • Loan service for guilds

An investment round led by Animoca Brands and Infinity Ventures Crypto raised $ 3.75 million.

Angel investors include leading gamefi industry celebrities such as YGG’s Gabby Dizon, Axie Infinity’s Jeff Zirlin (Jihoz), and The Sandbox’s Sebastien Borget.

BSPC’s official weblinks

(* 1) Introductory video of Axie Infinity’s scholarship management tool “Kaizen”, which boasts the largest number of users in the world

https://youtu.be/erkzx21sOCA

(* 2) Guild Insights Reports for playing Axie Infinity around the world.

https://blockchainspace.gitbook.io/blockchainspace/or-blockchainspace-tooling/guild-insights-reports

What is the world’s top guild?

Among the more than 100,000 game guilds currently in existence, BSPC has announced “the most influential game guild” as the world’s top guild.

Among the world’s top guilds are Yiled Guild Games (YGG), Merit Circle (MC), Unix Guild, etc., which are also known as the world’s three major game guilds.

Along with these top guilds in the world, LGG has been recognized as the market leader in the Japanese GameFi market and has been recognized as one of the top guilds in the world.

What are the challenges facing the game guild?

As the guild grows, it becomes necessary to manage personnel, payroll management, financial management, customer management, accounting, financing, etc. in the same way as a general company.

As a result, most large guilds face scaling challenges.

At that time,

  1. The power of connoisseurs to select excellent games from a huge number of “Play to Earn” games
  2. Sound development and management of the gaming community
  3. Providing automatic payroll payment tools for scalars
  4. Financing means

Blockchain Space, which can support, is a great help for game guilds.

LCA Game Guild x Blockchain Space

With this partnership with BSCP and being elected to the World’s Top Guilds, you will be able to:

What we can do with BSCP
  • By sharing information with game guilds around the world, we will try to minimize the gap between information in Japan and the world in the “Play to Earn” game industry.
  • Activate the scaling of Japanese game guilds by supporting the expansion of Blockchain Space’s awareness in the Japanese market.
  • Select better “Play to Earn” games, distribute games that are safe and enthusiastic for users, and promote market stability and sound development.
  • When a major Japanese game company develops and distributes “Play to Earn”, give a bird’s-eye view and specific advice from the perspective of the entire market.
  • Being a bridge for overseas game companies to distribute “Play to Earn” to the Japanese market

Through partnerships with BSPC and other top guilds, LGG will accelerate the early detection of the next great game and the formation and healthy expansion of the GameFi community.

Introducing a team of experts in each field that makes up the LGG

The core members of LGG are made up of experts in various fields, from business strategy to consulting, marketing, media construction, and game strategy.

↓ Click here for each member’s Twitter account

・ Tsuneki Hosogane: @Hosogane_LGG
・ Tatsunori Sumita: @masanorikakuta
・ Yoshiki Kawaguchi: @kawaguchi_AAA

Here is the summary of this article,

  • Management strategy to achieve results in game guild management
  • An investor perspective that analyzes the GameFi market from both fundamental and technical perspectives
  • Negotiations and partnerships with game companies and other guilds
  • Thoroughly play the game and develop strategy know-how to monopolize the top ranks in the world competition
  • Building an environment where these can be disseminated through various media (capture sites, YouTube, PR Times, etc.)

Thse things cannot be achieved without the efforts of guild members and our team experts.

In addition to the core members introduced here, hundreds of guild members support the operation of LGG.

That is why we can provide various stakeholders with essential information on GameFi and Play to Earn that cannot be provided by just being “familiar with the game.”

ESG (Environment (E) / Society (S) / Coverance (G)) Initiatives

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Relationship between ESG and “Play to Earn”

Recently, ESG-related investment is consistently increasing worldwide.

According to Bloomberg Intelligence, ESG assets under management, which were $ 30.6 trillion in 2018, are projected to grow to $ 53 trillion by the end of 2025.

Currently, venture capital investment is being gathered in “Play to Earn” game companies and game guilds.

This is because the GameFi market is not only a growth market but also includes the ESG perspective of “leading to alleviation of poverty and inequality problems.”

The case where “Play to Earn” saved the Filipino people who had suffered economic difficulties in Corona was taken up in the Nikkei newspaper and became a hot topic, but in developing countries “Play to Earn” functions as an existence that creates employment. I’m starting.

The expansion of the “Play to Earn” economic zone is expected to play an important role for the world as a whole from the perspective of ESG in alleviating poverty and inequality.

Social contribution through scholarship

LGG is also focusing on poverty issues and support for developing countries through the scholarship system.

The rise of “Play to Earn” in developing countries is by no means fire on the opposite bank.

“Play to Earn” may also contribute to solving poverty and employment problems in Japan.

The research contents and game strategy know-how introduced so far are generously shared with guild members, and even economically disadvantaged people can participate in “Play to Earn” through the scholarship system, supporting the household budget.

At LGG, a short documentary movie was published to explain the potential of “Play to Earn” for the first time for a DAO in Japan.

This video with the concept of ” Games save employment and poverty problems in Japan that were becoming more serious COVID-19 ” has already attracted attention from many Japanese media, even though it has just been released.

↓ Details are described in the release on PR Times

https://prtimes.jp/main/html/rd/p/000000002.000095804.html

The video describes that LGG utlises “Play to Earn” game to support guild members’ “money, time, self-confidence” with the purpose of increasing the number of adults who challenge.

Please watch the video above at once.

A whole new form of support for developing countries

When a large typhoon struck the Philippines in 2021, some scalars had their houses completely destroyed.

Therefore, volunteer owners collected donations and sent about 600,000 SLP (US $ 20,000 = about 2.2 million yen) to Scholar’s families and those around them.

Interacting with Mr. Scalar who purchased food with the donations sent and distributed it to neighbors

Until now, financial assistance to developing countries has been mostly a black box as to who and how much the assistance has been distributed and what kind of intention it was used for.

However, by using cryptocurrencies, you can send NFTs and donations directly to your personal wallet across national borders, instantly, without going through banks or NPOs .

This is a unique feature of the game guild community connected by blockchain technology.

Of course, not only in the event of an emergency, we usually receive messages such as “It helps me to earn tuition for graduation” and “I can go to a dentist”.

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Message from Scalar of Pgaxy
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Message from Scalar of Axie Infinity

LGG’s idea of a game guild

Finally, I would like to tell you what the game guild should be as we “LGG” think.

Again, LGG was founded with the goal of ” increasing the number of adults who take on challenges ” while leveraging the technologies of GameFi and WEB3.

Behind the scenes is the desire to ” correct the poverty gap .”

Japan’s poverty problem and “Play to Earn” game

The era of 100 million total middle class is over, and the issue of poverty has come to be taken up in Japan as well.
 
In Japan today, one in six people in the population is said to be in relative poverty.

Relative poverty means that living conditions are relatively poorer than the majority of the society to which you belong.

It is known that relative poverty in Japan is high in elderly households aged 65 and over and single-parent households. In particular, the relative poverty rate of single-parent households is 50.8%, and one out of every two households is in poverty (* 1).

Even in single-parent households, the situation with single mothers is even more serious.

According to the Ministry of Health, Labor and Welfare “Current Situation of Single Parent Families and Issues of Support Measures”, the average income of a single mother is about 2.52 million yen, which is about half of the average income of all households.

The average income of mother and child households is less than half of the average of all households

This data is from 2000 (2000) to 2010 (2010), but considering the impact of the current COVID-19 impact, the situation will not improve.

In 2018, the poverty rate of children (17 years old or younger) was 13.5%, and one in seven children is in poverty (* 2).

Child poverty rate

As a result, many children are forced to give up higher education and find employment.


We believe that it is NFT games that we may be able to use to solve poverty and unemployment in Japan.


If the NFT game increases the income of single-parent households, children may not have to give up on higher education or their own dreams.

Example of single-parent family support utilizing scholarship

* 1: From the Ministry of Health, Labor and Welfare ” Current status of single-parent families and issues of support measures
* 2: From the Ministry of Health, Labor and Welfare ” Status of Income, etc. of Various Households

We want to create a society where young people can have hope

Of course, the problem of poverty in Japan is not limited to single-parent families.

Since 1997, wages in developed countries other than Japan have been on an upward trend, while wages in Japan have continued to decline.

From OECD ” Changes in Employer Compensation and Gross Domestic Product in Each Country

Many companies are now lifting the ban on side jobs, but even if one takes a part-time job after work, it is difficult to find the time and energy to do so.

Especially for single-parent families who need time for child-rearing and housework, it will be a hurdle to increase income with another job. It is apparent that young people’s attitudes are also affected by such a pessimistic situation in Japan.

In 2019, The Nippon Foundation’s survey of 18-year-olds in nine countries around the world brought to light the low image Japanese youth have of themselves.

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Source: The Nippon Foundation “Awareness of Countries and Society” (9-country survey)

We want to be a game guild that “increases the number of adults who challenge”

The combination of “Play to Earn” x “Scholarship” may correct the gap that has opened too wide.

Anyone can easily start a game anywhere and anytime.

LGG will widely convey the possibilities of “Play to Earn” games and create an environment where more people can have “Play to Earn” opportunities.

Through games, we would like to support adults’ “money, time, and self-confidence” and create a society where children can have hope.

  • Increasing the number of adults who challenge through the game
  • Connecting adults to challenge and increasing the number of friends to challenge
  • Through the adults who take on the challenge, the fun of the challenge will be conveyed to the children.

This is the society that LGG wants to realize. And more than anyone else, we will continue to be adults who challenge us.

Thank you for reading to the end.

How to get involved with LGG and contact information

If you want to enjoy the “Play to Earn” game, please have a look, as there is more information than Discord.

Click here to participate in Discord → ” LGG Discord
(Just click the link and set your email address and password to join immediately. It’s free.)

Also, if you are a game company and are interested in entering “Play to Earn”, or if you are an investor and are interested in investing in a game guild, we would like to support you separately. Please contact us from the following.

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